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June 05 2013

Smarter Engagement: Bypass Biases in Social Media – Think Insights – Google

Brands use social media to engage and deepen relationships with consumers. But Wharton School’s Pinar Yildirim warns of the risk in sensational content and minority opinions when it comes to user-generated content (UGC).


Digest...


We know it’s good to engage your customers. It’s not true, however, that any engagement is good engagement. Brands should not have blind faith in high numbers. Instead, media managers’ goal should be meaningful interactions that deepen relationships with their best customers.

 

The right metrics in social media are crucial, but interpretation is just as important and this is where I’m going to focus. When it comes to social media content, there are two tendencies to be wary of — sensationalism and extreme opinions.

 

So, my first piece of advice for managers is: do not to fall into the sensationalism trap and be careful how you interpret social media. Emotional, controversial, or exaggerated messaging might attract attention — and even boost your social media fans or followers’ number in the short term — but are people really buying into your brand? Moreover, could it be harmful in the long term? If brand-related content is going to chime in on the topic of the moment, make sure it does so in a way that ties back to your brand and what it stands for.

 

This brings us to my second piece of advice. When social media’s most active users are consumers with polarized opinions, managers must carefully interpret the data they gather from it. It can be detrimental when companies – and big data analysts – treat the opinions of a small, and possibly polarized, vocal group as representing the opinions of the rest.



Smarter Engagement: Bypass Biases in Social Media – Think Insights – Google

Brands use social media to engage and deepen relationships with consumers. But Wharton School’s Pinar Yildirim warns of the risk in sensational content and minority opinions when it comes to user-generated content (UGC).


Digest...


We know it’s good to engage your customers. It’s not true, however, that any engagement is good engagement. Brands should not have blind faith in high numbers. Instead, media managers’ goal should be meaningful interactions that deepen relationships with their best customers.

 

The right metrics in social media are crucial, but interpretation is just as important and this is where I’m going to focus. When it comes to social media content, there are two tendencies to be wary of — sensationalism and extreme opinions.

 

So, my first piece of advice for managers is: do not to fall into the sensationalism trap and be careful how you interpret social media. Emotional, controversial, or exaggerated messaging might attract attention — and even boost your social media fans or followers’ number in the short term — but are people really buying into your brand? Moreover, could it be harmful in the long term? If brand-related content is going to chime in on the topic of the moment, make sure it does so in a way that ties back to your brand and what it stands for.

 

This brings us to my second piece of advice. When social media’s most active users are consumers with polarized opinions, managers must carefully interpret the data they gather from it. It can be detrimental when companies – and big data analysts – treat the opinions of a small, and possibly polarized, vocal group as representing the opinions of the rest.



Google AdWords Ad Extensions Cheat Sheet | WordStream

Which Google AdWords ad extensions are right for you? Learn which ad extensions to enable with this cheat sheet.

 

Extensions reviewed...

 

Sitelink ExtensionsCall ExtensionsLocation ExtensionsOffer ExtensionsApp Extensions



Google AdWords Ad Extensions Cheat Sheet | WordStream

Which Google AdWords ad extensions are right for you? Learn which ad extensions to enable with this cheat sheet.

 

Extensions reviewed...

 

Sitelink ExtensionsCall ExtensionsLocation ExtensionsOffer ExtensionsApp Extensions



Ageing baby boomers, boost to Singapore businesses

Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.


Ageing baby boomers, boost to Singapore businesses

Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.


Ember.js Views and Live Templates with Handlebars.js Part 1

This is an exploration of Handlebars.js template library when used with Ember.js views. Many of the Handlebars.js tutorials on the web discuss the Handlebars API, but not in the specific context of using Handlebars with Ember.js. In addition to filling that void, I'll also give a brief background of JavaScript templating in general to provide perspective as to the problems it is solving.



Ember.js Views and Live Templates with Handlebars.js Part 1

This is an exploration of Handlebars.js template library when used with Ember.js views. Many of the Handlebars.js tutorials on the web discuss the Handlebars API, but not in the specific context of using Handlebars with Ember.js. In addition to filling that void, I'll also give a brief background of JavaScript templating in general to provide perspective as to the problems it is solving.



June 03 2013

Podcasting as a Business Content Marketing Strategy - Search Engine Journal

Every day we hear more experts preaching the gospel of podcasting as a content marketing tool. It's a very enticing sermon. According to Google Analytics the average visitor to my website stays for two minutes and seven seconds. According to Stitcher {popular alternative to iTunes} the average podcast listener stays for twenty two minutes.

 

If you believe the concept that the time our audience spends in front of our content builds authority then by these statistics I would have to produce 11 blog posts to equal just one podcast. Podcasts place the ideas and expertise that establish us as an authority in front of our audience for a longer period of time per interaction. From a business content marketing strategy, this is why we podcast. 



Podcasting as a Business Content Marketing Strategy - Search Engine Journal

Every day we hear more experts preaching the gospel of podcasting as a content marketing tool. It's a very enticing sermon. According to Google Analytics the average visitor to my website stays for two minutes and seven seconds. According to Stitcher {popular alternative to iTunes} the average podcast listener stays for twenty two minutes.

 

If you believe the concept that the time our audience spends in front of our content builds authority then by these statistics I would have to produce 11 blog posts to equal just one podcast. Podcasts place the ideas and expertise that establish us as an authority in front of our audience for a longer period of time per interaction. From a business content marketing strategy, this is why we podcast. 



April 25 2013

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April 15 2013

Pinterest... New Social Leader?

Is Pinterest gaining even more ground on Marketing with Twitter and Facebook? Let us here at Wikimotive show you.


Pinterest... New Social Leader?

Is Pinterest gaining even more ground on Marketing with Twitter and Facebook? Let us here at Wikimotive show you.


3 Social Media Marketing Tips for Bloggers

Blog post at Make Money Blogging : For some, social media marketing ends in disaster.  With the social site flexing it's biceps and spitting a wad of chewing tobacco out of[..]


3 Social Media Marketing Tips for Bloggers

Blog post at Make Money Blogging : For some, social media marketing ends in disaster.  With the social site flexing it's biceps and spitting a wad of chewing tobacco out of[..]


Starting a Business: The New 'Safe' Career?

Is it really that big a gamble to start your own business? Compared with other options, maybe not.


Starting a Business: The New 'Safe' Career?

Is it really that big a gamble to start your own business? Compared with other options, maybe not.


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